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Website Feature: Automatic Garage Solutions

We were tasked to create a new and innovative design concept for a startup company called Automatic Garage Solutions. The project included logo design, website concept, design and copywriting. For this project, skill sets utilised include logo design, on-site photography and copywriting.

Our team crafted a unique design solution that best represents the Automatic Garage Solutions brand, making it friendly with clean and professional aesthetics. The result speaks for itself.

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Guylian Belgian Chocolate Cafe Christmas Hampers EDM

Our client wanted to test the market for promoting their corporate gift hampers this Christmas. They wanted to do a soft promotion to gauge response to the combination and value of the individual hampers.

Aside from displaying the hampers in store, we suggested a marketing email sent to their accumulated database collected in the various stores.

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CooperVision Point of Sale

Hot off the press are these fantastic visual pieces for point of sale placement for our client CooperVision.

The brief: Create various jumbo packs and promotional cubes, to be placed in optometrists all over the country. They needed to create instant impact and build product awareness.

We created the artwork and by cleverly adapting and changing the folding and mechanical specifications we were able to reduce the cost of this project significantly.

These were produced in Australia using a local A1 sheet printer from our extensive network of suppliers.

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The Route 66 Motor Inn Website

We’ve recently redeveloped the Route 66 Motor Inn website for our client. The hotel is conveniently located within Emerald town centre. It offers custom designed rooms with an exceptional blend of comfort and convenience. The restaurant inside the hotel offers modern Australian cuisine in a contemporary setting. Guests can enjoy their meals either with white tables indoor dining room of the restaurant or the relaxed outdoor canopy area while watching the sun goes down.

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Beautiful Wedding Invitations

We love to be challenged here at Pictura – especially with something as special and personal as a wedding invitation for one of our clients.

The brief was to “make it special and make it happen asap!”

The theme was rustic with a nautical feel.

Each wedding invitation was made up of four parts. The main invitation was in the shape of a passport along with a details card, map and a RSVP card. For the passport and details card we suggested a beautiful stock for DW Doggets called Rives Design. The images go only part of the way of capturing how beautiful they turned out.  They show the beauty of the imaging but not the quality of the touch.

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Biofinity Dream Campaign

We recently managed another print media project for our client CooperVision. The brief was to support the launch of their new ‘Biofinity Contact Lenses range’.

This is not your standard print job – what CooperVision required was numerous point of sale items from large format posters, tent cards, to the more specialised counter mats, all with varying quantities and finishing options. The creative was revised and developed for the Australian market. Using our extensive printing knowledge, Pictura selected suitable digital printing and offset printing methods to highlight the artwork, resulting in a high quality print project, delighting the client and bringing the project in on budget and time.

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Quality Hotel Powerhouse Multisite

We were asked to refresh Quality Hotel Powerhouse‘s web presence, which involved updating the look and feel to match their recent change in branding and fitting out the site with all the modern web goodies.

The Quality Hotel Powerhouse is unique in that it is a conglomeration of two hotels in Country NSW, Powerhouse Tamworth and Powerhouse Armidale. Two separate entities are often marketed together.

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Latest Project: The Yoga Factory Camperdown

We’re working on a nice little website project for a local business called The Yoga Factory. A little less than 10 minutes from the CBD and right across the space in front of our office, The Yoga Factory is cool boutique yoga studio that provides a comfortable atmosphere for people of all levels to enjoy yoga with quality teachers.

I’m not big on yoga but I enjoyed designing this content managed, responsive site for them. Look for it online in the coming weeks.

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Optimising your website’s speed

As we all know, website speed is very important. It is not only for the user experience, but also for search engines like Google in search rankings. Therefore you need to optimise your website’s speed and take it into account by optimising as many components of your website as possible in order to reducing the loading time of the website.

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Simulating a slower connection

When developing a website locally it’s easy to forget about loading times and their impact on the browsing experience. Luckily, we have plenty of tools at our disposal to diagnose and improve our web page loading performance – YSlow, Google PageSpeed Insights, and the Chrome website performance auditor.

While the aforementioned tools are great, sometimes it can be more helpful to actually experience the loading process on a slower connection.

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