Biofinity Dream Campaign

We recently managed another print media project for our client CooperVision. The brief was to support the launch of their new ‘Biofinity Contact Lenses range’.

This is not your standard print job – what CooperVision required was numerous point of sale items from large format posters, tent cards, to the more specialised counter mats, all with varying quantities and finishing options. The creative was revised and developed for the Australian market. Using our extensive printing knowledge, Pictura selected suitable digital printing and offset printing methods to highlight the artwork, resulting in a high quality print project, delighting the client and bringing the project in on budget and time.