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Author: Victoria Meldrum

What is Indigo digital printing?

The world of printing is a wondrous but complex beast with all the proofs, colour correction, press checks, papers to choose from etc. Yet it’s very rewarding too. Seeing that printed piece come off the press is a damn good feeling. But, it can also be tricky to know which print method to choose, particularly between offset v digital, so we’ve put together a list of important facts you should know when designing and printing digital jobs.

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Staple Printing Techniques

Working in the creative industry, you’re always learning new things about printing and what some of the more frequently used methods are. Here at Pictura, we’ve collated some of our staple printing methods and techniques.


Embossing & Debossing

Some people think it’s one in the same – not the case. Put simply, embossing creates a raised effect to your paper, and debossing creates a pressed effect.

We find that we mostly emboss our stock on uncoated paper, but it looks great either way!

Embossed - by Supply

Embossing by Supply

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CooperVision Point of Sale

Hot off the press are these fantastic visual pieces for point of sale placement for our client CooperVision.

The brief: Create various jumbo packs and promotional cubes, to be placed in optometrists all over the country. They needed to create instant impact and build product awareness.

We created the artwork and by cleverly adapting and changing the folding and mechanical specifications we were able to reduce the cost of this project significantly.

These were produced in Australia using a local A1 sheet printer from our extensive network of suppliers.

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Beautiful Wedding Invitations

We love to be challenged here at Pictura – especially with something as special and personal as a wedding invitation for one of our clients.

The brief was to “make it special and make it happen asap!”

The theme was rustic with a nautical feel.

Each wedding invitation was made up of four parts. The main invitation was in the shape of a passport along with a details card, map and a RSVP card. For the passport and details card we suggested a beautiful stock for DW Doggets called Rives Design. The images go only part of the way of capturing how beautiful they turned out.  They show the beauty of the imaging but not the quality of the touch.

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Biofinity Dream Campaign

We recently managed another print media project for our client CooperVision. The brief was to support the launch of their new ‘Biofinity Contact Lenses range’.

This is not your standard print job – what CooperVision required was numerous point of sale items from large format posters, tent cards, to the more specialised counter mats, all with varying quantities and finishing options. The creative was revised and developed for the Australian market. Using our extensive printing knowledge, Pictura selected suitable digital printing and offset printing methods to highlight the artwork, resulting in a high quality print project, delighting the client and bringing the project in on budget and time.

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Your business card doesn't need to be boring!

Business cards – every business needs them! There’s only one chance make a good first impression on your potential clients.

Business cards speak for a brand and are a good, effective tool to impress your clients as well as maintain relationships, so it’s important to get it right.

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