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Category: Graphic Design

What the Font?! Our Favourite Font Combos.

Graphic Design Sydney

Fonts are an essential part of designing, and sometimes finding the right combinations can be a little daunting. We’ve put together a few examples of combinations that (we think) achieve a complementary balance, giving it a harmonious effect. We’ve used the name of the font as the display text and included links of where to get each font. Go and try out some font combinations yourself as well!
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What is Indigo digital printing?

The world of printing is a wondrous but complex beast with all the proofs, colour correction, press checks, papers to choose from etc. Yet it’s very rewarding too. Seeing that printed piece come off the press is a damn good feeling. But, it can also be tricky to know which print method to choose, particularly between offset v digital, so we’ve put together a list of important facts you should know when designing and printing digital jobs.

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Christmas mockups at Pictura Creative

Christmas EDM

Christmas is on the way!

Here at Pictura Creative we are so excited and also quite busy designing all Christmas campaigns for our clients.

However, we try not to forget to inspire our readers, that’s why we prepare a little collection of our designs and mockups to show you what’s on in our creative minds this Christmas.

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From flat design to Flat 2.0

pictura creative sydneyAs you may have noticed over the last few years, flat design has become increasingly more popular. We’ve come a long way since the ol’ bevel and emboss. This design originated a few years back, focusing less on detail & shading and more on simplifying shapes and using solid colours. Designers fell in love; so simple, so unique. But from a user perspective, it seemed to lack functionality and became confusing when looking for the next step.

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Print Feature: Menulog Open & Closed Signs

Open_Closed_Signs

Our team has worked closely with Menulog for a number of years and remain to do so as they have a complete makeover. For us, this means rolling out a number of creative digital and print designs with a fresh and vibrant green. Our most recent project has been Open & Closed signs for all Menulog restaurant partners.

Here are some snap shots of the Open & Closed signs in print production.

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Website Progress: Carpet Floor Solutions

We were approached by the team at Carpet Floor Solutions to develop a new website. As-well as a fresh new design, the functionality has simplified, making it easy to browse for what you’re after.

The team created a striking design for the new look & feel, highlighting Carpet Floor Solutions’ many service areas and creating an easy to use website along with a drop down form for quick enquires.

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Patatap: An Explosive Visual Representation of Sound

Remember the days when you were so easily amused by shiny and colourful things? Okay, maybe those days aren’t as long ago as we would imagine. Sure, it’s more socially acceptable for a child to chase rainbows and butterflies across a field than it is for an adult. But hey, we enjoy what we enjoy.

Okay, this is where I introduce the incredibly amazing website and app that enables you to create delicious sounds that explode in colour. Patatap is a portable animated sound kit. With a touch of a key or finger, you can create explosive melodies as well as flashing colourful shapes. If you have synesthesia, this is pretty much your brain on display for all to see.

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A Brief Evolution of Type on the Web

These days, websites have a new dimension added with the wide use of custom font embedding options like Typekit, Google Webfonts, and others.

No longer will you see websites flooded with Arial, Verdana, Georgia and other ‘web safe’ fonts. Even though you may not have even noticed some websites using web safe font variations, but once you see how a site designed with custom fonts stands out from the rest – you will always see the difference! The latest websites that I have been working at Pictura, utilise custom fonts such as: Proxima Nova, Open Sans, Brandon Grotesque… just to name a few!

You might have asked – what are ‘web safe’ fonts? Web safe fonts are the pre-installed fonts on Windows and Mac systems. Whilst there were a lot of fonts on these platforms – if a user didn’t have that specific font on their computer whilst browsing a site, the font would then default to an alternative one.

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Website Feature: Independent Property Valuations

We were approached by the team at Independent Property Valuations to develop a new website as their current website was outdated in both functionality and design. As-well as a great new user experience for the website the project also included logo design to refresh the brand.

The team created a striking design for the new look & feel, highlighting IP Valuations’ many service areas and creating an easy to use website along with a drop down form for quick enquires.

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Stock Up: My Favourite Stock Websites & Why

Stock Images. I bet those two words create a collage of cheesy imagery in your mind. We all have our pre-existing opinions of stock imagery. Whether we type in dog walking through a park with it’s owners, and we get exactly that; with humans that are just way too excited to be walking their dog through a park. But what about when you try and water down the deliberate photography by using keywords such as ‘candid’ or ‘natural’? Suddenly your 1248765 pages have reduced to 3, but it hasn’t seemed to narrow down what you’re after.

I’ve collated a few of my favourite stock imagery websites and reasons why I love them.

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