These days, websites have a new dimension added with the wide use of custom font embedding options like Typekit, Google Webfonts, and others.
No longer will you see websites flooded with Arial, Verdana, Georgia and other ‘web safe’ fonts. Even though you may not have even noticed some websites using web safe font variations, but once you see how a site designed with custom fonts stands out from the rest – you will always see the difference! The latest websites that I have been working at Pictura, utilise custom fonts such as: Proxima Nova, Open Sans, Brandon Grotesque… just to name a few!
You might have asked – what are ‘web safe’ fonts? Web safe fonts are the pre-installed fonts on Windows and Mac systems. Whilst there were a lot of fonts on these platforms – if a user didn’t have that specific font on their computer whilst browsing a site, the font would then default to an alternative one.
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